BULLEIT WHISKEY UNVEILS $250 3D-PRINTED TRAINERS

Read on The Drinks Business

Sophie Kelly, senior vice president of whiskey at Diageo North America, said: “As the Bulleit 3D Printed Frontier Experience moves across the country, we are seeking new collaborators and pioneers on the frontier of 3D printing who can enhance everything around our 3D printed bar experience.

“It’s important to us to collaborate closely with people from the local communities we visit, and Kyle Steed and Tangible Creative are both pushing the boundaries of their craft in fresh and exciting ways. With the launch of our new limited-edition 3D Printed Sneakers in Dallas, together we are reimagining the bar experience in 3D – which includes where people drink, what people drink, what people are wearing, and what people are talking about.”