The program is much more than a novelty for Bulleit, as it selects individuals who truly personify the brand’s boundary-pushing spirit, fostering the development of never-before-seen works.
Providing the vehicle to bridge an intangible idea into a physical form, Tangible Creative engineered the technical canvas for Steed to imprint his artistic prowess onto. The resultant work is a myriad of intertwining colorful figures that Steed thoughtfully underscored with a deeper context.
The artist depicted the many human elements that come together to define community, reminding viewers of the importance of this class of innovators.