Bulleit Bourbon is the latest brand to tap into sneaker culture.
The Kentucky straight bourbon whiskey recently unveiled the first-ever 3D-printed sneaker, designed by Dallas-based street artist Kyle Steed, as part of its ongoing Frontier Works project.
“The sneaker and mural designs represent the community of artists, designers and leaders in tech and innovation who come together to push the boundaries of the cultural frontier,” artist partner Kyle Steed said in the official press release. “When we talk about innovation, it’s just as much about human connection as it is technology. Where we are many parts ourselves as individuals, only by coming together as a community of creators and innovators can we make something bigger,” he continued.